Social OS: The First Operating System That Turns Live Social Signals into Business Action
Teams & Organizations (T&O) gives Enterprise admins a redesigned home base and lets members manage their own private social profiles independently.
July 20, 2026Wisdom Insights Citations gives you inline source links for every key claim in your Wisdom summaries, so you can verify accuracy and explore the original content.
July 22, 2026
Browse all product updates
- July 22, 2026
Move assets between Content Libraries
Move assets between Content Libraries lets you relocate media and template assets to a different library in your org, so you can reorganize content without deleting and re-uploading it.
- July 22, 2026
Wisdom Insights Citations
Wisdom Insights Citations gives you inline source links for every key claim in your Wisdom summaries, so you can verify accuracy and explore the original content.
- July 20, 2026
Redesigned Teams & Organizations Experience
Teams & Organizations (T&O) gives Enterprise admins a redesigned home base and lets members manage their own private social profiles independently.
- July 15, 2026
New LinkedIn Profile Metrics in Analytics and Parliament
New LinkedIn Profile metrics in Analytics and Parliament give you post level visibility into sends, saves, clicks, and engagement, so you can see exactly what drives your LinkedIn performance.
- July 13, 2026
Suite Notifications: Panel and Full-Page Experience
Suite Notifications gives you a redesigned bell, panel, and full-page manager that separate urgent failures from routine updates, so you always know what matters most.
- June 30, 2026
Threads Keyword Search
Threads Keyword Search lets you monitor public conversations around specific keywords on Threads, giving your team a fuller picture of how topics, campaigns, and brands are discussed on one of the fastest-growing social platforms.
- June 25, 2026
Cross Network Posts widget in Analytics
The Cross Network Posts Table widget lets you compare post-level performance from multiple social profiles in a single, sortable view so you can identify what's working across your entire social presence.
- June 25, 2026
Pinterest data refresh improvement
Pinterest post-level metrics in Hootsuite Analytics now refresh for up to 90 days after publication, so your data stays aligned with what you see on the native platform.
- June 24, 2026
Social OS: The First Operating System That Turns Live Social Signals into Business Action
Social OS brings social intelligence, publishing, customer care, and employee advocacy together in one AI-powered operating system, so you can move at the speed of culture.
- June 10, 2026
Filter by approver in Planner
Filter by Approver in Planner gives you instant visibility into your approval pipeline so you can identify which posts are waiting on specific people and resolve bottlenecks without manual effort.
- May 18, 2026
TikTok Hashtag monitoring
TikTok Hashtag Monitoring lets you track up to 50 brand hashtags so you can see the full conversation shaping your brand.
- May 18, 2026
Improvements to Virtual Agent Integrator (VAI) in Inbox
We are adding VAI improvements to Hootsuite Inbox to give you precise control over which message types trigger automated responses
- May 6, 2026
Repost with Personalization in LinkedIn for Mobile Amplify
Advocates using the Hootsuite’s mobile Amplify app can now add their own notes and thoughts when they reshare a LinkedIn post, making their social updates feel more personal.
- April 27, 2026
Google Drive Integration in Create
You can now browse, search, and attach multiple assets from Google Drive directly within Hootsuite.
- April 20, 2026
Google Business Profile Reviews in Inbox
Manage local brand reputation by responding to reviews directly within your social care workflow to ensure faster response times and a unified view of customer sentiment.
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